I have read a little bit from the fable called "Our Iceberg Is Melting", by John Kotter. It tells about penguins who need to change where they live in order to survive.
What caught my attention from this tail is that many businesses who don't change usually cannot hold up very long against the changing economical and social environment. This is what the fable is trying to say, change is essential to survival. I have had a couple of chats about it recently even before reading the book and it seems to be essential and applicable to several situations.
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